You probably already know that a website can help you increase your brand’s visibility, its credibility and improve lead generation. But, your website has to be attractive and have good web design in order to have all these effects. So how do you make sure that it does? You hire the perfect web design company to help you knock it out of the park. But how do you find the perfect web design company? Well, read on to find out.
What is web design?
Web design focuses on the appearance, layout, usability and content of a website. When you think of how a website looks and feels, that’s thanks to the web designer. A website with good design is one that not just looks appealing but is also easy to use and it can take a team of different professionals to achieve this.
The team can also help ensure that your website reflects your brand so that when your customers visit it, they’ll get a good idea of who you are and why they should purchase from you. And because your customers will visit your website from different devices, you’ll need to cater for them. Good web design also means that your website is responsive so it offers the same experience whether a user views it from a mobile or a desktop. Statistics show that 74% of users are most likely to return to a mobile-friendly website so it’s worth ensuring that yours is optimised for mobile.
What does a web design company do?
Because designing and building a website involves a few moving parts, a web design company can help bring all of them together seamlessly and for your convenience. They can even provide post-build maintenance so you don’t have to worry about something going wrong a few months down the line or if you want to update certain features of your site.
Top tips for picking the right web design company
1. Define your requirements and goals
A website needs a purpose. The first thing you should decide on before you approach any web design company is what kind of website you want. Think about whether you’ll be selling products and services on your website i.e. an e-commerce site, if you want to use it to educate your customers, collect donations or get users to subscribe to content. Knowing this will help you choose a company that offers those services.
While you’re defining your goals and requirements, don’t forget to include your budget. How much you’re willing to spend can also narrow your choices. Once you know what you want, it’s time to start searching.
2. Look at the company’s website
A good tell-tale of a web design company’s capabilities is its own website. You don’t have to have the same type and design of site as theirs but it should give you an indication that they have the skills to develop a good website for you. If their site is engaging and has a good experience, they’ll be likely to build you a website that does the same. And 75% of credibilty comes from design so if the company doesn’t have a well-designed website, they’re probably untrustworthy.
You also want to look through their website to see if they’re reputable and who they say they are. Check for contact details so you can verify if they’re legitimate. You should also check their portfolio and previous work.
3. Look at their clients’ websites
Once you know what skills the web design company flaunted with their own website, you need to check what they did for their clients’ websites. Going throught their portfolio will give you a good idea of their creativity and expertise as well as the kind of clients that they’ve worked with before. If you’re in the beauty industry, for example, and the web design company only has displayed clients from the agricultural industry, they may not be the best fit because that’s not their niche.
4. Look for testimonials and reviews
But just going through a portfolio isn’t enough. You also want to verify that the team behind it works well with their clients and delivers what they promised. Read testimonials and reviews to see what other people are saying about the company. You may be able to find them on the company’s website, but it’s worth searching for reviews on external sites like Google, Yelp and even Facebook.
5. Ask questions
Get in touch with the web design company and talk to them about your project. Ask them questions about their abilities to see if they suit the requirements and goals you set earlier. Ask them about their previous clients and work, any challenges they may have faced and how they overcame them. This will give you a good understanding of what to expect and whether they will be able to deliver the results you’re looking for.
A company that shows interest in your project and explains everything to you, in a professional and polite manner too, is one worth while. If you find that they’re only trying to beat about the bush, oversell their skills or making big but empty promises just to get a sale then they’re likely not going to deliver good results down the line.
A website is vital to keep your business in business. It can increase awareness and presence so that your customers know you’re the go-to when they’re in need. But to deliver a website that your customers will love, you need to find the perfect web design company. Follow these easy steps and you’ll find one in no time. You could also get started by reaching out to our experts for a free quote so they can design the right solution for you that will help your business grow.