Tiddox | Custom Web Design

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TIDDOX, an independent Australian-owned wholesaler with warehouses on both coasts, specializes in high-quality cleaning rags, wipes, and cloths for commercial and retail use.

Tiddox sought innovative eCommerce Web Design to create a Magento-based eCommerce website that showcased their extensive product range, with seamless inventory management and enhanced SEO. Lilo delivered a mobile-friendly website with intuitive product management, a news blog, and a 2019 WordPress migration, boosting TIDDOX’s visibility and operational efficiency.

Lead Time:		7 months (initial Magento site); 3 months (2019 WordPress migration)
Sector:		Cleaning Equipment
Target Type:		B2C & B2B
Demographic:		Commercial businesses, facility managers, Retail, Health, Automotive
Website Goal:		Showcase products, simplify inventory management, and enhance SEO
Services:		Custom Web Design, SEO, eCommerce Web Design, Content Marketing
Technologies:		Magento, WordPress, PHP, HTML/CSS, JavaScript/jQuery

The Challenge

Revitalizing TIDDOX’s Online Presence with a Powerful eCommerce Redesign

Tiddox outdated online presence failed to showcase their extensive product range or support efficient inventory management.

They engaged Lilo to develop a Magento-based eCommerce website with robust product categorization, SEO optimization, and a news blog, followed by a 2019 migration to WordPress.

Inspired by streamlined eCommerce platforms, TIDDOX aimed to enhance product visibility, simplify content updates, and boost search engine rankings to reach businesses and retail customers nationwide.

Empowering Impact: The Design

Balancing Aesthetics and Functionality for a Seamless User Experience

TIDDOX’s website needed to reflect their professional, solution-driven brand while ensuring accessibility for diverse users.

Lilo delivered a clean, modern design that balances functional aesthetics with intuitive navigation, featuring structured layouts, vibrant visuals, and clear product displays to create an engaging user experience.

The design empowers TIDDOX to manage inventory and content effortlessly, first through Magento and later via WordPress, maintaining brand consistency.

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Purposeful Design

Design Concept Creation

TIDDOX required a design that was professional yet approachable, appealing to businesses and retail customers.

Lilo developed two visual concepts: one bold and industrial, the other sleek and minimalist. The final design, with its clean and functional aesthetic, aligned with their commercial focus.

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Clearer Content & Messaging

Simplified Content, Stronger Connection

Colour Palette: Lilo implemented a bold palette of deep blues, bright whites, and vibrant oranges, evoking reliability, clarity, and energy, with grey accents for balance.

Typography: A modern, sans-serif font ensures clarity and professionalism, paired with a bold font for emphasis, balancing functionality with impact.

Imagery: Lilo incorporated photos of cleaning products, warehouse operations, and commercial settings, creating a practical and relatable aesthetic that highlights TIDDOX’s expertise.

Magento Inventory Management

Optimised for Visibility

Lilo recommended Magento for the initial eCommerce site to streamline TIDDOX’s inventory management. This solution provided:

Intuitive interface for adding, editing, and categorizing products
Automated inventory tracking to reduce manual updates
Scalable platform to support their extensive product range

This system reduced inventory update time by 35%, enhancing operational efficiency.

News Blog Content

To boost engagement and SEO, Lilo developed a news blog to educate users on TIDDOX’s products. This feature includes:

Articles on product applications and cleaning tips
SEO-optimized content targeting industry keywords
User-friendly interface for staff to update posts

The blog increased user engagement by 25%, improving search rankings.

Local SEO Optimization

Local business listings and review integration

Through expert Web Design and eCommerce Web Design, Lilo delivered a multi-page platform, initially on Magento and migrated to WordPress in 2019, combining modern aesthetics with robust functionality.

The website features intuitive navigation, a comprehensive product catalog, a news blog, and mobile-friendly design, ensuring a seamless experience for users and administrators.

WordPress Migration

Simplifying Inventory Management

In 2019, Lilo migrated the website to WordPress to enhance flexibility and reduce maintenance costs. This transition included:

Seamless transfer of product data and content
Enhanced CMS for easier content updates
Retained mobile-friendly and SEO-optimized features

This migration improved content management efficiency by 30%, empowering TIDDOX’s team.

TIDDOX’s outdated platform complicated product updates and categorization. Lilo’s eCommerce Web Design team delivered a streamlined solution:

Magento’s intuitive product management tools (pre-2019)
WordPress CMS for simplified updates post-migration
Clear categorization for easy product navigation

This simplification reduced administrative time by 35%, boosting efficiency.

The Result

SEO-friendly content and structure across pages

The newly design eCommerce website, has transformed TIDDOX’s digital presence into a dynamic showcase of their cleaning product expertise. The initial Magento platform, 2019 WordPress migration, news blog, and SEO with high authority link building have enhanced visibility and operational efficiency, aligning with TIDDOX’s commitment to quality and service.

Key outcomes include:

+30% Increase in organic traffic within 3 months of SEO and link building efforts
+25% Growth in user engagement due to the news blog and intuitive design
35% Reduction in inventory update time from streamlined management
Strengthened brand as a leading Australian cleaning wipes wholesaler

The website now serves as a vibrant hub, connecting TIDDOX with businesses and customers nationwide.

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