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The Pet Practice, founded by Dr. Nadine Gruenthal in 2016, is a purpose-built small animal vet clinic known for its warm, personalised care and modern approach to pet health—from consultations to advanced diagnostics and surgery.
They came to us looking for smart, user-friendly web design using WordPress to better showcase their services, make online bookings easy, and share helpful pet care tips with their community. We created a modern WordPress website featuring a built-in booking system, a dedicated knowledge hub, and improved local SEO—helping boost their visibility and connect with more pet owners.
| Lead Time: | 6 months (initial 2016 project); 3 months (2018 expansion); 4 months (2022 redesign) | |
| Sector: | Pets & Vets | |
| Target Type: | B2C | |
| Demographic: | Pet owners, veterinary clients, local community | |
| Website Goal: | Enhance visibility, streamline bookings, and provide pet care resources | |
| Services: | Custom Web Design, WordPress Web Design, Web Development, SEO | |
| Technologies: | WordPress, PHP, CSS, Responsive/Mobile-friendly |
The Pet Practice’s website needed to embody their modern, caring approach while ensuring accessibility for pet owners. We delivered a clean, contemporary design that balances professional aesthetics with intuitive functionality.
Featuring streamlined layouts, engaging visuals, and clear content to create a welcoming user experience.
The design enables The Pet Practice to update content effortlessly through WordPress, maintaining its boutique brand identity.
Colour Palette: We implemented a calming palette of soft blues, warm beiges, and crisp whites, evoking trust and care, with subtle green accents to symbolize health and vitality.
Typography: A clean, sans-serif font ensures clarity and professionalism, paired with a rounded font for warmth, balancing authority with approachability.
Imagery: We incorporated photos of the clinic’s facilities, staff with animals, and happy pets, complemented by stock animal images, creating a relatable and engaging aesthetic.
The Pet Practice’s website needed to showcase services, enable bookings, and provide pet care resources. Through expert Web Design and WordPress Web Design, we delivered a multi-page platform that combines modern aesthetics with robust functionality, evolving through key updates in 2016, 2018, and 2022. In 2022, we integrated an online booking system to streamline client interactions.
This feature includes:
This system increased booking completions by 30%, enhancing client convenience.
The website features intuitive navigation, an online booking system, a “Pet Library” knowledge hub, and SEO optimization, ensuring a seamless experience for pet owners and enhanced local visibility. In 2018, we launched a “Pet Library” section to provide valuable resources for pet owners.
This hub offers:
This hub increased user engagement by 25%, establishing The Pet Practice as a trusted resource.
The original website’s dated design failed to reflect The Pet Practice’s modern ethos. Our Web Design team delivered a 2022 redesign:
This modernization reduced bounce rates by 25%, improving user retention.
The Pet Practice’s WordPress website has evolved into a modern, user-friendly showcase of their veterinary expertise—thanks to thoughtful, innovative web design.
Since its initial launch in 2016, followed by a content expansion in 2018 and a full redesign in 2022, the site now features an easy-to-use booking system, a helpful “Pet Library,” and strong local SEO.
Each update has helped boost visibility and engagement, all while staying true to their commitment to personalised pet care.
Key outcomes include:
Strengthened reputation as a trusted veterinary clinic, reflected in positive Google and Facebook reviews
