Prompt Glass – A Strategic Website Revamp

The Challenge

Prompt Glass is a trusted emergency glass repair team in Perth. They do solid work. Offer a wide range of services. But their website didn’t pull its weight. It worked, sure. It just didn’t convert. The UX felt clunky. Enquiries slipped through the cracks. Search rankings lagged.

Prompt Glass needed a website design Perth team to modernise their online presence, sharpen the user experience, and turn more visitors into enquiries.

Core issues included:

• An outdated, basic web presence that didn’t fully showcase service offerings and expertise
• Limited organic search visibility for high-intent local terms
• Weak onsite SEO structure and metadata
• Under-optimized quote request form flow
• Minimal content strategy or backlink development to support SEO growth

The core objective was to build a modern, lead-focused WordPress site that not only informed and converted visitors but also supported ongoing search engine optimisation and digital marketing growth.

Discovery and Technical Review

We started with a comprehensive audit of Prompt Glass’s existing website to uncover key technical, content, and structural gaps.

• Technical review highlighted missing metadata optimisation, inconsistent heading structures, and crawl inefficiencies
• Site architecture lacked clear service grouping which diluted local SEO relevance
• Quote form was present but not effectively integrated into key conversion pathways
• Limited internal content support for service pages across commercial and residential offerings

Our solution framework focused on improving usability, site structure, and SEO fundamentals — ensuring both users and search engines find and convert efficiently.

UX and Design Research

We adopted a mobile-first approach, knowing many users search for emergency glass services on the go. Information hierarchy was reworked so visitors could quickly understand PromptGlass’s services, request a quote, and contact the team.

Key UX enhancements included:

• Clear service categories for Commercial and Residential glazing
• Strong, visible quote request form pathways on key pages
• Consistent brand elements and trust signals throughout
• Simplified navigation tailored to lead capture intent

This streamlined journey significantly reduced friction between discovery and conversion moments for site visitors.

Marketing & SEO Strategy

To cement Prompt Glass’s visibility in local search, we implemented a targeted SEO strategy that included:

• Keyword research focused on high-intent local and service-specific terms (e.g., “glass repair Perth”)
• On-page optimisation — metadata, structured headings, and internal linking across service pages
• Local SEO enhancements, including service area page development and schema markup support
• Continuous ranking & conversion tracking to inform ongoing content creation
• Backlink outreach to strengthen domain authority
• AdWords campaigns to drive peak-intent traffic while organic growth matured

These combined efforts ensured Prompt Glass’s site was not only visually compelling but also competitively optimised for sustainable traffic growth and leads.