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Sinopec.

.

Transform your digital presence with tailored web design solutions for Sinopec, blending industry expertise with modern aesthetics.

The Brief

The Sinopec Group is the world’s second-largest oil refiner and fourth largest lubricants company. From fully synthetic engine oils to steam turbine lubricants, their high-quality products have been keeping industries turning for years.

Producing over seven hundred variants of oils and greases for every application imaginable. Sinopec’s premium lubricants have caught the attention of businesses that seek products that provide outstanding performance every time.

Sinopec were in need of a new web design/digital marketing agency to help grow and improve their transactional Magento 2 eCommerce site.

What We Did

General development and analysis is constantly performed to keep the website in perfect working condition, after a lot of focus was placed on improving the overall user experience in terms of technical performance.

Over the last few years, user experience has increasingly become an important factor in regards to search engine rankings. With that in mind, urgent attention had to be given to the overall load speed of the Sinopec website. With various enhancements made, the average page load speed increased by over 40%.

The Result

The improvements to Sinopec’s Magento 2 eCommerce site have significantly enhanced its performance. The technical enhancements and continuous development efforts increased the average page load speed by over 40%, providing users with a faster browsing experience.

This has led to higher customer satisfaction, better search engine rankings, increased visibility, and more organic traffic. Consequently, Sinopec has seen a notable increase in transactions and overall site engagement, supporting their growth in the lubricants market.

Sector

eCommerce

Services

Web Development, Magento

Technologies

Magento , PHP, HTML / CSS, JavaScript / jQuery

Location

AUS

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