The Reach Foundation | WordPress Redesign

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The Reach Foundation is a child development program that fosters a connection to movement for babies up to the age of 18 months. Their aim is to develop a baby’s ability to move while giving parents the education on the timeline of this development.

Lead Time:		3 months
Sector:		Environmental / Non-Profit
Target Type:		B2C and B2B
Demographic:		Environmentally conscious citizens, donors, policy-makers, and activists across Western Australia
Website Goal:		Improve brand visibility, increase donations and memberships, and raise awareness around WA’s clean energy potential
Services:		Custom Web Design, Web Development, Content Marketing, Technical SEO
Technologies:		WordPress, CMS, Elementor, PHP, HTML/CSS, JavaScript/jQuery

A Platform for Growth: Powering The Reach Foundation’s Mission with a Website Re-Design

Modernising the website to boost engagement

Reach asked us to build them a site that had a clean and simple design. They wanted their users to navigate the site quickly and easily – and to be able to book a class for their infant.

To meet these goals, we designed a streamlined, mobile-first WordPress website that puts user experience front and center. Clear navigation, large call-to-action buttons, and a clutter-free layout make it effortless for parents to find the right class and book in just a few clicks.

We also integrated a user-friendly booking system that allows visitors to view available sessions, filter by age group, and register directly through the site. Behind the scenes, the WordPress CMS gives the Reach team full control to manage schedules, update content, and respond to enquiries with ease.

Empowering Impact: Redesigning The Reach Foundation’s Digital Presence

A tailored WordPress solution built with Elementor to enhance The Reach Foundation’s online presence, delivering clear, engaging content that supports early childhood development and empowers parents with vital movement education.

For the site admin, they wanted to be able to easily edit their content, as well as create their own landing pages.

For this project, Lilo recommended WordPress coupled with the drag-and-drop page builder, Elementor.

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Clean, Intuitive Web Design

Purposeful Design

The designers and developers created a minimalist site, complete with an embedded class-booking system.

Now clients can effortlessly find an available class for their infant and make an instant booking.

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Clearer Content & Messaging

Simplified Content, Stronger Connection

The designers and developers created a minimalist site, complete with an embedded class-booking system.

Now clients can effortlessly find an available class for their infant and make an instant booking.

SEO & Technical Fixes

Optimised for Visibility

All pages were set up via Elementor, which the client could then also use to create new page builds when needed or simply edit the existing pages.

This gave the Reach Foundation full flexibility to manage their content in-house, without needing ongoing developer support.

Improved Mobile Experience with WordPress Flexibility

Responsive Across All Devices

We also set up tracking on the site to monitor important interactions.

We used Google Analytics via Google Tag Manager to collect traffic data and count key interactions.

Optimised Site Speed and Performance

Faster, Smoother Performance

The newly designed website for The Reach Foundation successfully met their needs for simplicity and functionality.

The minimalist design made navigation intuitive, allowing parents to easily book classes for their infants.

The integration of the class-booking system streamlined the process, providing a seamless user experience.

Clearer Focus on Conversions

Clear Paths to Action

By utilizing WordPress with Elementor, the foundation’s staff could effortlessly manage and update content, creating new landing pages as needed without technical assistance.

This flexibility empowered the Reach Foundation to keep their site current and relevant.

The Result

Increased Engagement, Stronger Impact

Tracking important interactions through Google Analytics and Google Tag Manager provided valuable insights into user behavior, helping The Reach Foundation make data-driven decisions to further enhance their online presence.

Overall, the website design project resulted in increased user engagement, higher booking rates, and improved satisfaction for both parents and administrators.

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