Florida Beach Estate | Construction Website Design

"*" indicates required fields

They needed a modern website to highlight the development’s lifestyle offerings, attract potential buyers, and simplify content management. We delivered a visually engaging WordPress-based website with dynamic features like video showcases, stunning aerial photos, YouTube integration, an interactive property listings page, and seamless social media integration.

Lead Time:		10 Weeks
Sector:		Property Development
Target Type:		B2C
Demographic:		Families, Property Investors, Lifestyle Buyers
Website Goal:		Attract buyers, showcase local lifestyle, streamline content updates
Services:		Web Development, WordPress Web Design, Content Strategy, SEO Optimization, YouTube Integration
Technologies:		WordPress – Content Management System, PHP, HTML/CSS, JavaScript/jQuery

A Website That Feels Like Floreat Park Primary

Connecting the Community: Floreat Park's New Digital Home

Florida Beach Estate aimed to position its Dawesville development as a premier coastal community, offering proximity to schools, future shopping precincts, and recreational activities like surfing, fishing, and golf.

However, they lacked a digital platform to effectively showcase the development’s appeal and engage potential buyers.

They challenged us to create a user-friendly, SEO-optimized website that would highlight the local lifestyle, provide clear property information, and support their marketing efforts with rich media like aerial photos and YouTube videos.

Building a Welcoming Online Presence for Floreat Park Primary

A Modern School Website: Powered by WordPress

Our team designed a digital solution to bring Florida Beach Estate’s vision to life, selecting WordPress for its robust content management capabilities and flexibility.

The platform empowered the client to easily update property listings, videos, and content, ensuring the website remained current as the development progressed.

Request A Quote

Engaging School Websites Through Custom WordPress Design

Streamlining Content Management

With no prior digital presence, Florida Beach Estate needed to build visibility from the ground up.

Our SEO strategy targeted property-related and lifestyle keywords, resulting in 45% increase in organic search traffic within 3 months as well as a 35% improvement in Google rankings for local property search terms.

The website was designed to align with Florida Beach Estate’s branding, emphasizing a coastal, family-friendly aesthetic.

See Our Work

Creating a Modern Digital Community for Your School

Improving Usability

The Florida Beach Estate website blends coastal charm with functional design, creating an immersive experience for potential buyers.

Lifestyle Showcase: High-quality videos and imagery highlighting local beaches, boat rides, and scenic viewpoints to capture the area’s appeal.
Your Local Page: An interactive aerial photo mapping of nearby amenities like schools, future shops, and the Cut golf course.
Now Selling Page: A dynamic listings section detailing development stages, with clear indicators of sold and available properties, plus customized email links for seamless inquiries.

Scope

UX & UI Design
Figma Wireframe Prototypes
WordPress Development
WordPress Web Design
Google Calendar Integration
Brand Refinement

Resources

1 x Lead Designer
1 x UX Specialist
1 x WordPress Developer
1 x Quality Assurance Tester
1 x Project Manager

Vibrant Web Design for a Modern School

The Vibrant Website

The clean layout and intuitive navigation ensure users can effortlessly explore the development’s offerings, from lifestyle features to property details.

To showcase the scale and beauty of Florida Beach Estate, we integrated high-resolution aerial photos across the website, with a dedicated focus on the “Your Local” page. These images provide a bird’s-eye view of the development and its surroundings

The branding balances aspirational lifestyle appeal with practical information, catering to families and investors alike.

YouTube Integration

We embedded a curated YouTube channel feed showcasing Florida Beach Estate’s promotional videos to bring the coastal lifestyle to life.

The YouTube integration is seamlessly woven into the website, with videos auto-playing in a sleek, user-friendly interface. This has significantly boosted engagement, encouraging visitors to explore the development’s offerings in greater depth.

To engage buyers and streamline communication, we implemented several user-focused features:
Video Content: Dynamic YouTube videos showcasing the coastal lifestyle, from surfing to scenic boat rides, to inspire potential buyers.

Results and Benefits

Deployment and Launch: The Go-Live Push

The new WordPress-based website has transformed Florida Beach Estate’s ability to attract and engage potential buyers. Key outcomes include:

45% increase in website traffic, driven by SEO optimization and engaging media like YouTube videos and aerial photos.
30% boost in user engagement, with longer session times and higher inquiry rates.
Improved buyer communication, thanks to streamlined property listings and custom email functionality.

The mobile-responsive design, stunning visuals, and dynamic features have solidified Florida Beach Estate’s position as a leading property development in Western Australia, driving interest and inquiries from families and investors.

Get In Touch

Floreat's Front-End

A web design and Magento development partnership for over ten years.

Web Design

Web Development

Magento

Floreat's Brochure

A web design and Magento development partnership for over ten years.

Web Design

Web Development

Magento

Floreat's Mobile Website

Contemporary Art Dealers & Publishers

Web Design

Web Development

Magento