Clean State.

Brief

Clean State has been making climate solutions a priority since its inception in 2018. Their goal is to help create a fairer and safer place to live, learn and work so they work to generate valuable research and insights into Western Australia’s potential as a clean energy powerhouse. They also have a Jobs Plan which has delivered 26 fully costed, fully viable recommendations for the WA government to create 200,000 clean jobs and kickstart WA’s transition to net-zero carbon emissions.

Client Requirements

Clean State wanted to share their goal with more people so they contacted Lilo to help them with improving the design of their current website, advise on the copy and language of the site for more clarity, provide technical improvements to broken links and better search engine visibility.

What We Did

The Lilo team designed and developed a new website for Clean State that was seamless and would encourage more people to donate or join the Clean State Network.

We also performed a content audit and improved on existing copy to make their mission clearer and to make the user-journey easier to navigate.

A recent content and structure reorganisation left the site with a number of broken links. Our SEO team performed an audit and corrected any broken links, while setting up redirects from any old content to their new, relevant URLs. And as part of a 2-step phase, we kickstarted their search presence with an onsite SEO setup.