Metropolitan Cemeteries Board

A compassionate digital gateway for memorial services

The Metropolitan Cemeteries Board (MCB), a Western Australian authority managing seven cemeteries and memorial sites, partnered with our team to transform their digital presence through expert WordPress design.

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The Metropolitan Cemeteries Board (MCB) oversees burial, cremation, and memorial services across seven Perth sites—Fremantle, Guildford, Karrakatta, Midland, Pinnaroo, Rockingham, and Gnangara—delivering culturally sensitive care with compassion and respect.

They needed expert WordPress design to make memorial information easily accessible, empower their customers, and reach Perth’s diverse communities more effectively.

We delivered a custom WordPress website built with Elementor, featuring intuitive navigation, empathetic content, and a refined brand that upholds MCB’s mission of compassion and integrity.

Lead Time:		6 months
Sector:		Public Services
Target Type:		B2C
Demographic:		Families, memorial planners, and culturally diverse communities
Website Goal:		Provide accessible memorial information, reduce staff workload, and increase product sales
Services:		Web Design, WordPress Web Design, UX/UI Design, Site Mapping, Elementor Development, Content Population
Technologies:		WordPress, Elementor, HTML/CSS, JavaScript

An Outdated Website Hindered MCB's Growth

Weaving Compassion and Technology into MCB's Website

Their outdated website failed to provide digital access to memorial information, overburdened the Memorials team, and restricted their reach due to barriers like distance, age, and disability.

They engaged our team to create a custom WordPress website using innovative design strategies aimed at empowering users, easing staff workload, and boosting sales by removing access barriers.

The goal was to deliver a user-centric, accessible platform that facilitated informed decision-making and reinforced MCB’s commitment to dignity and integrity.

From impactful messaging to a robust WordPress platform

Enhancing MCB's Online Presence Through Strategic Web Design

Our Web Design team crafted an empathetic navigation system to guide users through MCB’s memorial services with ease. Through WordPress Web Design, we ensured accessibility and clarity:

Simplified menu with links to services, cemetery locations, and resources
Dropdowns for sites like Karrakatta and Pinnaroo
Accessible search bar for quick memorial lookups

This intuitive menu reduced bounce rates by 20%, ensuring users found critical information effortlessly.

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MCB Website Transformation

Dynamic Website

The new WordPress website, built with compassionate design, offers a dignified and welcoming digital experience.

Built with Elementor Development, it balances emotional sensitivity with robust functionality, serving families and planners across Perth.

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A Modern WordPress Web Design

User Journeys

Our WordPress Design team tailored user journeys to meet the diverse needs of MCB’s audience. Through Web Design, we crafted empathetic pathways:

For grieving families: Step-by-step guides for burial and cremation
For planners: Detailed catalogs of memorial products and pricing
For cultural communities: Multilingual resources for inclusive services
For remote users: Virtual chapel tours and online booking tools

These journeys increased session duration by 30%, empowering users to make informed decisions.

Scope

WordPress Design
WordPress Development
SEO Strategy
Key Messaging & Marketing Strategy
Conversion Rate Optimisation
Content Writing

Resources

1 x SEO Strategist
1 x Marketing Strategist
1 x Website Designer
1 x WordPress Developer
1 x Quality Assurance Tester
1 x Project Manager
1 x Content Writer

Calming Aesthetic Driving Engagement and Ensuring Reliability

Memorial Resource Hub

We created a centralized hub with guides on burial, cremation, entombment, and memorialization, enriched with visuals of MCB’s serene sites.

MCB’s brand was respected but needed a modern digital refresh to convey compassion and inclusivity.

We refined their visual identity to resonate with families and communities.

The website features a tranquil aesthetic with soft blues, warm grays, and subtle greens, reflecting MCB’s commitment to peace and respect.

A serene harmony of soft blues, gentle greens, and warm greys reflects MCB’s compassionate ethos, with guidelines for consistent use.

We designed subtle, wave-like motifs inspired by memorial gardens, adding warmth and depth to layouts with restraint.

Bold Messaging

MCB’s brand voice required a delicate balance of compassion and authority, a duality our web design team integrated into their online presence.

To reinforce their core mission, we infused the website with bold messaging, carefully crafted to resonate with empathy and respect.

Heartfelt taglines, such as “Honoring Lives with Respect,” were strategically placed to convey their caring approach immediately.

This carefully considered messaging played a significant role in boosting inquiry form submissions by an impressive 25%, demonstrating its effectiveness in driving engagement and building confidence in MCB’s services.

Results and Benefits

Evolving Website Design for Sustainable Performance

The new WordPress website, crafted with expert web design, has transformed how the Metropolitan Cemeteries Board serves Perth’s communities. With intuitive navigation, empathetic content, and accessible features, it empowers users to explore memorial options with dignity—while easing staff workload and broadening their reach.

Key outcomes include:

+41% Increase in memorial product inquiries within 3 months
+15% Growth in website traffic, with 42% from regional users
39% Reduction in Memorials team inquiries due to self-service tools
Strengthened reputation for compassionate, inclusive services

The website now stands as a dignified digital hub, honouring MCB’s mission to deliver culturally sensitive care with integrity and respect.

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