GymbarOO | WordPress Web Design

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They sought innovative Web Design and WordPress Web Design to deliver a user-friendly website with a custom CMS, empowering franchise staff to manage content and operations while enabling parents to book classes seamlessly. We delivered a WordPress-powered website with engaging design, intuitive class booking, and robust CMS functionality, enhancing GymbaROO’s operations and parent experience.

Lead Time:		7 months
Sector:		ECD – Education
Target Type:		B2C & B2B
Demographic:		Parents of young children, franchise staff, and educators
Website Goal:		Unify franchise presence, streamline operations, and improve class booking
Services:		Web Design, WordPress Web Design, CMS Development
Technologies:		WordPress, PHP, HTML/CSS, JavaScript/jQuery

Modernising the website to boost engagement

GymbaROO’s network of independently-owned franchises offers child development classes for babies aged 6 weeks to 5 years, fostering brain development and future learning potential.

With each franchise operating its own domain, their digital presence was fragmented, lacking consistency and functionality.

They commissioned us to develop a unified website with a custom CMS, inspired by user-friendly educational platforms, to streamline administrative tasks, manage content, and enable parents to view and book classes easily. GymbaROO aimed to enhance franchise efficiency, improve parent engagement, and strengthen their brand across Australia.

Empowering Impact: Redesigning Clean State’s Digital Presence

A tailored WordPress solution to boost performance

GymbaROO’s website needed to reflect their nurturing, educational ethos while ensuring accessibility for parents and staff. We crafted a design that balanced vibrant aesthetics with intuitive functionality, incorporating engaging colors, simple navigation, and clear content structures to create a welcoming user experience. The design offers flexibility, enabling franchise staff to manage content and operations through a tailored WordPress CMS.

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Design Concept Creation

Purposeful Design

GymbaROO’s brief required a design that was playful yet professional, appealing to parents and educators alike.

We explored two visual concepts through mood boarding: one emphasizing a bright, child-centric aesthetic, the other a clean, professional look.

This process ensured the design resonated with GymbaROO’s community-focused mission.

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Timeless Aesthetic

Colour Palette: We selected a lively palette of sunny yellows, soft blues, and warm reds, evoking childhood joy and energy, accented by a calming green for trust and growth.

Typography: A rounded, sans-serif font conveys warmth and approachability, while a secondary bold font highlights key actions, balancing playfulness with clarity.

Imagery: We incorporated imagery of happy children, engaged parents, and classroom activities, reflecting GymbaROO’s nurturing environment. The visuals are vibrant, inviting, and inclusive.

Shape & Form: Inspired by childhood creativity, we used soft, curved design elements to frame content, creating a friendly feel. Circular call-to-action buttons guide users to bookings, symbolizing connection and ease.

SEO & Technical Fixes

Optimised for Visibility

GymbaROO’s new website needed to unify franchise operations, enhance parent engagement, and streamline class bookings. Through expert Web Design and WordPress Web Design, we delivered a platform that combines engaging aesthetics with powerful functionality.

The website features a color-coded class timetable, seamless booking system, and a custom CMS, empowering staff to manage classes, bookings, and content while providing parents with an intuitive booking experience.

Improved Mobile Experience with WordPress Flexibility

Custom CMS Functionality

Our WordPress Web Design team developed a tailored CMS within WordPress to streamline franchise operations. Through Web Design and development, we provided:

Tools to create and manage classes, terms, and attendance
Client booking and payment management with report exports
User-friendly dashboard for franchise staff to update content
This CMS reduced administrative time by 35%, boosting operational efficiency.

Class Booking System

Shape & Form

To enhance parent engagement, our Web Design team integrated an intuitive class booking system into the website. Key features included Color-coded timetable for easy class availability checks One-click enrolment with multiple payment options (EFT, Credit Card, PayPal) Mobile-optimized interface for on-the-go bookings This system increased booking conversions by 30%, improving parent access.

Unifying Franchise Presence

Clear Paths to Action

The fragmented digital presence across multiple domains diluted GymbaROO’s brand. Our WordPress Web Design team created a cohesive platform:

Consistent design aligned with the parent GymbaROO brand
Centralized content management for franchise uniformity
Scalable framework to support network growth
This unification strengthened brand recognition by 25%, enhancing franchise cohesion.

The Result

Increased Engagement, Stronger Impact

The new WordPress website, powered by innovative Web Design and WordPress Web Design, has transformed GymbaROO’s digital presence into a vibrant hub for early childhood development.

The custom CMS, intuitive class booking system, and unified design have streamlined franchise operations and enhanced parent engagement, positioning GymbaROO as a leader in their sector.

Key outcomes include:

+35% Increase in class bookings within 3 months
+30% Growth in website traffic due to improved usability
25% Reduction in bounce rates from intuitive navigation
Strengthened brand as Australia’s premier early childhood development network

The website now serves as a dynamic platform, connecting GymbaROO franchises with parents and educators across Australia.

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