Green Duck | Ecommerce Development

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They sought exceptional Web Design and eCommerce Web Design to showcase their craftsmanship, drive online sales, and elevate their artisanal brand for fashion-forward consumers.

We delivered a breathtaking Shopify store, a refined brand identity, and seamless features that brought The Green Duck Society’s elegance to a global stage.

Lead Time:		21 months
Sector:		Fashion & Lifestyle
Target Type:		B2C and B2B
Demographic:		Fashion-focused individuals
Website Goal:		Sell high-end, artisanal products online while reinforcing a boutique brand identity
Services:		Web Design, eCommerce Web Design, UX/UI Design, Shopify Development, Branding
Technologies:		Shopify, HTML/CSS, JavaScript

From Perth Boutique to Global Shopify Store

Crafting an Elegant Online Presence for The Green Duck Society

The Green Duck Society is celebrated for its handpicked collection of statement hats, occasion headwear, and artisanal accessories, complemented by services like hat cleaning and repair. Despite their stellar reputation in Perth, their lack of an online presence limited their reach.

They approached our team to build a fully functional Shopify store through innovative Web Design and eCommerce Web Design, aiming to sell curated products globally while preserving their boutique’s elegant, artisanal charm.

The goal was to create a visually stunning, user-friendly eCommerce platform that drove sales, highlighted their unique offerings, and enchanted fashion-focused individuals worldwide.

Building a Global eCommerce Platform for Exquisite Headwear

Showcasing The Green Duck Society's Charm

Shopify Development: Our eCommerce Web Design team ensured technical excellence through Shopify Development by creating a custom Shopify theme for a bespoke boutique experience. This foundation supported a 99.9% uptime and handles peak traffic surges effortlessly.

Shopify Design: The Shopify store’s visual identity was crafted through meticulous Web Design and eCommerce Web Design, aligning with the boutique’s elegant ethos. We designed a cohesive, luxurious interface that included custom product page layouts with zoomable imagery. This Shopify Design approach increased product page views by 35%, captivating shoppers.

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Innovative Design for a Bespoke Shopify Boutique

UX Development

Our UX Development focused on creating a frictionless shopping experience tailored to fashion-focused consumers. Through Web Design, we optimized every touchpoint with a streamlined checkout featuring one-click purchase options, intuitive filters for size, color, and occasion, and personalized product recommendations based on browsing history. These UX enhancements reduced cart abandonment by 28%, boosting conversions.

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User-Friendly eCommerce Platform

Reach Beyond Perth

Through eCommerce Web Design, we ensured effortless browsing with a sleek top-bar menu featuring hats, accessories, and services, collapsible sub-menus for categories like “Statement Hats” and “Bucket Hats,” and integrated search and cart icons for quick access.

This refined menu reduced navigation time by 25%, enhancing the shopping experience. Our team tailored user journeys to resonate with The Green Duck Society’s diverse clientele.

Through Web Design, we crafted intuitive pathways for event-goers, providing fast access to occasion headwear with styling tips; for gift buyers, offering curated “Gift Collections” with personalization options. These journeys boosted session duration by 30%, driving deeper engagement and sales.

Scope

WordPress Design
WordPress Development
SEO Strategy
Key Messaging & Marketing Strategy
Conversion Rate Optimisation
Content Writing

Resources

1 x SEO Strategist
1 x Marketing Strategist
1 x Website Designer
1 x WordPress Developer
1 x Quality Assurance Tester
1 x Project Manager
1 x Content Writer

Scalable eCommerce Web Design

Global Shopify Store

The Green Duck Society’s reliance on in-store sales restricted their reach to Perth customers. Our eCommerce Web Design team launched a Shopify store to unlock global markets, including multi-currency support for international shoppers, localized shipping options with real-time tracking, and SEO-optimized pages to attract global fashion enthusiasts. Post-launch, 45% of sales came from international customers, expanding the boutique’s footprint.

Without an online presence, the boutique’s curated collections were undiscoverable beyond local patrons. Our Web Design and Shopify Development introduced smart discoverability features, including filterable categories for hats, accessories, and services, “Featured Collections” for trending items, and integration with Instagram for social proof. Organic search traffic drove 40% of total visits, amplifying brand exposure.

Boutique Elegance

The boutique’s brand voice needed to exude exclusivity and craftsmanship. Our Web Design team infused the Shopify store with bold messaging to amplify its artisanal identity, using evocative taglines like “Adorn Your Story with Elegance,”.

Rich product narratives highlighting artistry and heritage, and customer stories praising Danielle’s personalized service. This messaging increased click-through rates by 20%, converting visitors into loyal customers.

To captivate shoppers, we introduced dynamic elements such as hover-over product previews for instant details, a full-width hero slider showcasing iconic headwear, fluid animations for seamless page transitions, and responsive layouts for flawless mobile browsing.

Results and Benefits

Unveiling The Green Duck Society to the World

The new Shopify store, powered by exceptional Web Design and eCommerce Web Design, has redefined The Green Duck Society’s digital presence as a global boutique. The dynamic features, bold messaging, and tailored user journeys have enchanted customers, showcasing the boutique’s artistry and personalized service.

Key outcomes include:

+45% Increase in online sales within 3 months of launch
+50% Growth in website traffic, with 40% from organic search
Strengthened brand as a premier destination for artisanal hats and accessories

The store now serves as a luxurious platform for fashion enthusiasts worldwide, reinforcing The Green Duck Society’s legacy of elegance and craftsmanship.

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