Case Study: Falcon Foods – WordPress Web Design & Brand-Led Digital Experience

The Challenge

Falcon Foods is a globally recognised seafood supplier, sourcing premium produce from the Pacific, Indian, and Atlantic Oceans. While the business had built a strong reputation since 2005, their existing website no longer reflected the quality, scale, or prestige of the brand.

When Falcon Foods approached Lilo, they needed a website that would better represent their refreshed branding and global operations while appealing to both industry buyers and culinary enthusiasts.

Key challenges included:

• An outdated design that didn’t align with the new brand identity
• Limited visual storytelling around product quality and sourcing
• Low engagement from non-commercial audiences
• No dedicated content space to showcase product versatility
• A digital presence that underplayed Falcon Foods’ international reach

Our objective was clear: create a modern, visually captivating website that aligned with Falcon Foods’ brand evolution while supporting engagement and long-term growth.

Discovery and Technical Review

We began the project with a detailed review of Falcon Foods’ existing website, assessing structure, usability, and content opportunities.

Our findings highlighted:

• Navigation that didn’t clearly support different audience types
• A lack of flexibility for internal content updates
• Missed opportunities to use content as an engagement driver
• Visual hierarchy that didn’t fully showcase product quality

Based on these insights, we recommended WordPress as the ideal CMS. Its flexibility allowed us to build a scalable platform that Falcon Foods’ internal team could manage with ease, while supporting dynamic features and future expansion.

UX and Design Research

Our UX and design process focused on creating a seamless experience that balanced strong visual storytelling with intuitive usability.

We developed wireframes and design concepts that prioritised:

• Clean, modern layouts aligned with Falcon Foods’ refreshed branding
• Clear navigation paths for products, company information, and content
• A mobile-first approach to ensure accessibility across all devices
• High-quality imagery to reinforce trust, quality, and global sourcing

Through close collaboration with Falcon Foods, we refined the design to ensure every element supported clarity, credibility, and engagement.

Content & Engagement Strategy

To complement the design, our team worked closely with Falcon Foods to introduce a content strategy that would engage users and support organic growth.

A key focus was the creation of a dedicated recipe section, designed to inspire culinary enthusiasts while showcasing the versatility of Falcon Foods’ seafood products.

Our approach included:

• Leveraging WordPress’s blogging functionality for easy content management
• Structuring recipes by ingredient and cuisine to improve usability
• SEO-optimised content to attract organic traffic
• High-quality visuals to encourage sharing and repeat visits

This content-led approach transformed the website into an engaging platform that delivers ongoing value beyond product discovery.