Exco Resources Ltd | Website Redesign

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They sought cutting-edge Web Design and CMS Web Development to create a user-friendly, visually striking website that enhanced document accessibility and streamlined communication. We delivered a custom website powered by our bespoke Lilo CMS, empowering Exco to manage content and engage stakeholders efficiently, solidifying their position as a mining industry leader.

Lead Time:		6 months
Sector:		Mining
Target Type:		B2C & B2B
Demographic:		Investors, industry partners, and mining professionals
Website Goal:		Modernize design, improve document access, and enhance communication
Services:		Web Design, CMS Web Development, Content Management
Technologies:		Lilo CMS, ASP.NET, HTML/CSS, JavaScript, MS-SQL Server

Modernising the website to boost engagement

Exco Resources Ltd (EXS) has established itself as a key player in Australia’s mining sector over nearly 12 years. However, their existing website was outdated, lacking the modern aesthetic and functionality needed to engage investors, partners, and professionals.

They tasked us with redesigning and developing a platform that prioritized user-friendliness, visual appeal, and accessible document downloads, while simplifying content and communication management.

Inspired by sleek corporate platforms, Exco aimed to elevate their digital presence to reflect their industry leadership and connect with a global audience.

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A tailored WordPress solution to boost performance

Exco’s website needed to convey their mining expertise while ensuring intuitive navigation for diverse stakeholders. We crafted a design that blended professional sophistication with user-centric functionality, incorporating bold visuals, clean layouts, and accessible content structures to captivate and inform users.
The design provides flexibility, enabling Exco’s team to update assets and maintain brand consistency through the Lilo CMS.

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Clean, Intuitive Web Design

Design Concept Creation

Exco’s brief called for a design that was authoritative yet approachable, balancing corporate credibility with ease of use. We explored two visual concepts via mood boarding: one leaning into a polished, corporate style, the other embracing a vibrant, industry-driven aesthetic. This process clarified the ideal balance, ensuring the design appealed to investors and mining professionals alike.

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Timeless Aesthetic

Colour Palette: We chose a robust palette of charcoal greys, steel blues, and earthy coppers, evoking the mining sector’s strength and reliability, accented by a sharp yellow for energy and focus.

Typography: A sleek, sans-serif font delivers clarity and modernity, while a secondary condensed font emphasizes key headings, balancing professionalism with readability.

Imagery: We integrated striking imagery of mining sites, exploration equipment, and corporate environments, showcasing Exco’s operations. The visuals are bold, professional, and engaging.

SEO & Technical Fixes

The Website

Exco’s new website needed to enhance user experience, improve document accessibility, and streamline stakeholder communication. Through expert Web Design and CMS Web Development, we delivered a platform that combines a contemporary aesthetic with powerful functionality.

The website features an intuitive interface, seamless document access, and integrated email campaign tools, all managed through our custom Lilo CMS, empowering Exco to maintain and update content effortlessly.

Improved Mobile Experience with WordPress Flexibility

Custom CMS Development

Our CMS Web Development team engineered a bespoke Lilo CMS tailored to Exco’s needs, enabling robust content and asset management. Through Web Design and development, we provided:

Custom templates for streamlined content updates
MS-SQL Server-backed backend for high performance
Secure framework to safeguard sensitive documents

This CMS achieved a 99.9% uptime, ensuring reliable access for global stakeholders.

Optimised Site Speed and Performance

Mass Emailing Functionality

To enhance Exco’s communication capabilities, our CMS Web Development team integrated a mass emailing function into the Lilo CMS. This feature enabled the creation and management of targeted email campaigns. Simultaneous outreach to large stakeholder groups and branded email templates for consistent messaging. This functionality cut campaign setup time by 35%, boosting communication efficiency.

Customizable visuals reflecting community identity

Revitalizing Outdated Design

The original website’s dated design failed to reflect Exco’s industry stature or engage modern audiences. Our Web Design team delivered a revitalized platform:

Modern, professional layouts with intuitive navigation
Dynamic visuals highlighting mining expertise
Streamlined user flows for quick access to resources

This overhaul reduced bounce rates by 25%, enhancing user retention.

The Result

Simple workflows for health workers and educators

The new website, powered by innovative Web Design and CMS Web Development, has transformed Exco Resources Ltd’s digital presence into a dynamic showcase of its mining leadership. The custom Lilo CMS, modern design, and integrated email functionality have streamlined operations and positioned Exco as a trusted ASX-listed company, boosting stakeholder engagement.

Key outcomes include:

+40% Increase in inquiries from investors and partners within 3 months
+30% Growth in document downloads due to streamlined access
25% Reduction in bounce rates from revitalized design
Strengthened brand as a leading Australian mining company

The website now serves as a powerful hub, connecting Exco with investors, partners, and professionals worldwide.

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