Biomedical Editing International | Website Redesign

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They sought innovative Web Design and WordPress Web Design to overhaul their 2007 website, enhancing usability and showcasing their expertise in optimizing
manuscripts for publication. We delivered a custom WordPress website with a streamlined design, intuitive content structure, and flexible CMS, positioning Biomedical Editing International as a leader in their field.

Lead Time:		5 months
Sector:		Medical
Target Type:		B2C & B2B
Demographic:		Researchers, academics, and medical authors
Website Goal:		Modernize design, improve user experience, and increase inquiries
Services:		Web Design, WordPress Web Design, Web Development
Technologies:		WordPress, PHP, HTML/CSS, JavaScript/jQuery

User-friendly WordPress dashboard

Founded by Dr. Sharon Forsyth, Biomedical Editing International has provided professional editing services since 2007, helping biosciences and medical authors optimize manuscripts for publication.

Their original website, built in 2007, featured a text-heavy design that hindered user engagement and failed to reflect their expertise. They commissioned us to migrate and redesign their site, drawing inspiration from user-friendly professional service platforms to create a modern, accessible, and engaging digital presence.

Biomedical Editing International aimed to improve user experience, streamline content management, and drive inquiries by showcasing their specialized editing services to researchers and academics worldwide.

Custom templates for consistent service page updates

Scalable framework to support future growth

Biomedical Editing International’s services enhance the clarity and impact of complex manuscripts. They needed a design that conveyed professionalism and accessibility while guiding users to key information. We reimagined their digital aesthetic, incorporating clean layouts, strategic visual blocks, and intuitive call-to-action buttons to create a cohesive and user-friendly presence. The new design offers flexibility, enabling the client to maintain a consistent and professional image across platforms.

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Professional aesthetic to build trust with authors

Design Concept Creation

The client’s brief balanced professionalism with approachability, requiring a design that felt authoritative yet welcoming. We explored two visual concepts through mood boarding: one emphasizing clinical precision, the other a warmer, user-focused approach. This process clarified the desired balance, ensuring the design resonated with academics and researchers.

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Timeless Aesthetic

Colour Palette: We selected a calming palette of soft blues, crisp whites, and muted greens, evoking trust and clarity, accented by a subtle gold for sophistication and warmth.

Typography: A clean, sans-serif font conveys modernity and readability, while a secondary serif font nods to academic rigor, balancing professionalism with accessibility.

Imagery: We incorporated imagery of manuscripts, research settings, and professional environments, reflecting the client’s expertise. The visuals are clean, focused, and inspiring.

Simplified navigation for seamless user journeys

The Website

Biomedical Editing International’s new website needed to enhance user experience, streamline content, and drive inquiries. Through expert Web Design and WordPress Web Design, we delivered a platform that combines professional aesthetics with intuitive functionality.

The website features a modernized structure with logically organized content and strategic visual blocks, guiding users to editing services. Developed in WordPress, it empowers the client to manage content effortlessly.

Updated visuals to align with current design trends

WordPress Development

Our WordPress Development team migrated the custom-built 2007 site to a robust WordPress platform, ensuring performance and flexibility. Through WordPress Web Design, we delivered:

Custom WordPress theme aligned with the professional brand
Optimized backend for fast load times and reliability
Secure infrastructure to protect client data

This foundation achieved a 99.9% uptime, ensuring consistent access for global users.

Clear, concise messaging

WordPress Design

The website’s design, crafted through meticulous Web Design, reflects Biomedical Editing International’s expertise and approachability. We created a cohesive interface with custom service pages with clear descriptions and visuals. A consistent typography and colors for brand alignment. Subtle animations to guide user interaction. This design increased page engagement by 30%, encouraging exploration and inquiries.

Visual hierarchy to prioritize key information

Streamlined Design

The 2007 website’s cluttered, text-heavy layout overwhelmed users. Our Web Design team introduced a streamlined design to enhance usability:

Clean layouts with balanced whitespace for readability
Strategic visual blocks to highlight key services
Modern aesthetics to reflect professional expertise

This streamlined design reduced bounce rates by 25%, improving user retention.

The Result

Accessible design elements for global users

The new WordPress website, powered by innovative Web Design and WordPress Web Design, has transformed Biomedical Editing International’s digital presence into a modern showcase of their editing expertise. The streamlined design, intuitive content structure, and flexible CMS have positioned the client as a trusted partner for biomedical authors, driving inquiries and engagement.

Key outcomes include:

+35% Increase in inquiries from researchers and academics within 3 months
+25% Growth in website traffic due to improved usability
25% Reduction in bounce rates from streamlined navigation
Strengthened reputation as a leader in biomedical editing

The website now serves as a dynamic platform, connecting Biomedical Editing International with authors worldwide.

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