Clean State Perth | Brand Identity

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They needed expert Web Design and WordPress Web Design to showcase their timeless designs, engage discerning clients, and streamline their online experience. We delivered a custom WordPress website with intuitive navigation, a refined brand identity, and optimized performance, reflecting Andrews Stevens Homes’ dedication to quality and collaboration

Lead Time:		8 months
Sector:		Construction & Real Estate
Target Type:		B2C and B2B
Demographic:		Affluent families, homebuyers, renovation seekers
Website Goal:		Showcase custom home designs, attract high-end clients, and improve user experience
Services:		WordPress Web Design, Development, Copywriting, Technical SEO
Technologies:		WordPress, HTML/CSS, JavaScript

A Platform for Change: Powering Clean State’s Climate Mission Online

Modernising the website to boost engagement, improve usability, and grow support for a cleaner, fairer Western Australia.

Since 1993, Andrews Stevens Homes has designed and built high-quality, custom family homes in Perth’s western suburbs, blending 30 years of expertise with client collaboration.

Their outdated website, plagued by ugly URLs, plugin conflicts, and slow loading times, failed to reflect their premium craftsmanship or engage affluent homebuyers.

They tasked our team with creating a custom WordPress website through innovative Web Design and WordPress Web Design to showcase their portfolio, streamline user experience, and attract high-end clients.

The goal was to deliver a visually stunning, high-performance platform that highlighted their detail-oriented approach and drove inquiries from prospective homeowners.

Empowering Impact: Redesigning Clean State’s Digital Presence

A tailored WordPress solution to boost performance, clarity, and reach for greater climate action engagement.

Our Web Design team crafted an intuitive navigation system to guide users through Andrews Stevens Homes’ custom home offerings. Through WordPress Web Design, we ensured seamless exploration:

Clean top-bar menu with links to portfolio, services, and about pages
Dropdowns for home styles (e.g., modern, classic)
Sticky contact button for instant inquiries
This streamlined menu reduced bounce rates by 25%, helping clients find inspiration quickly.

Andrew Stevens Homes’ brand was reputable but needed a digital refresh to reflect their premium craftsmanship. We enhanced their visual identity to appeal to affluent clients.

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Clean, Intuitive Web Design

Purposeful Design

The new WordPress website, powered by sophisticated Web Design and WordPress Web Design, showcases Andrews Stevens Homes’ craftsmanship with elegance.

Built with robust WordPress Development, it balances visual appeal with high performance, captivating affluent homebuyers.

We created a stunning gallery with high-resolution images and case studies, highlighting custom homes’ design, elevation, and orientation.

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Timeless Aesthetic

The website features a refined aesthetic with warm beiges, deep charcoals, and clean lines, reflecting the enduring quality of Andrews Stevens Homes’ designs.
To engage users, we introduced dynamic elements:

Full-width hero slider showcasing flagship homes
Hover over project previews for quick details
Smooth animations for seamless transitions
Mobile-optimized layouts for effortless browsing

A sophisticated framework of warm taupes, slate greys, and soft creams mirrors the elegance of their homes, with guidelines for consistent use.

SEO & Technical Fixes

Optimised for Visibility

New homebuyers were offered guided tours of various home styles, complete with customization options. For those seeking to renovate, dedicated pages showcased renovation and restoration services. Inspiration seekers could effortlessly explore a filterable portfolio categorized by size and style.

Finally, for those ready to inquire, streamlined contact forms with the option to book design consultations were implemented. These tailored user journeys resulted in a significant 30% increase in session duration, indicating deeper engagement and a higher likelihood of inquiries.

Improved Mobile Experience with WordPress Flexibility

Responsive Across All Devices

Andrew Stevens Homes’ brand voice needed to convey quality and collaboration. Our Web Design team infused the website with bold messaging to reinforce their expertise:

Impactful taglines like “Crafting Your Forever Home”
Detailed project stories highlighting client collaboration
Testimonials praising their detail-oriented approach
This messaging boosted contact form submissions by 20%, converting visitors into leads.

We designed subtle, geometric motifs inspired by home blueprints, adding depth to layouts without overpowering the content.

Optimised Site Speed and Performance

Faster, Smoother Performance

Our WordPress Development team built a high-performance platform to showcase Andrews Stevens Homes’ portfolio. Through WordPress Web Design, we ensured technical excellence. A Custom WordPress theme reflects their premium brand. Optimized database for fast load times and scalability with a secure backend to protect client data. This foundation achieved a 99.9% uptime, ensuring a reliable user experience.

Clearer Focus on Conversions

Clear Paths to Action

Our WordPress Design crafted a visually cohesive and user-focused interface. Through Web Design, we aligned the site with Andrews Stevens Homes’ timeless aesthetic:

Custom page layouts for portfolio and service pages
Consistent typography evokes sophistication
Subtle animations to enhance user interactions
This design increased portfolio page views by 35%, captivating prospective clients.

The Result

Increased Engagement, Stronger Impact

The new WordPress website, driven by expert Web Design and WordPress Web Design, has transformed Andrews Stevens Homes’ digital presence into a premium showcase of their craftsmanship. The optimized URLs, resolved plugin conflicts, and faster load times, combined with intuitive navigation and bold messaging, have captivated high-end clients and streamlined their experience.

Key outcomes include:

+45% Increase in client inquiries within 3 months
+35% Growth in website traffic, with 30% from organic search
50% Reduction in page load times, enhancing user satisfaction
Strengthened brand as a leader in custom home building

The website now serves as a powerful platform for attracting affluent homebuyers and showcasing Andrews Stevens Homes’ 30 years of expertise and collaboration.

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