Amristar | Brand Identity

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They sought innovative Web Design and WordPress Web Design to replace their text-heavy website with an engaging, user-centric platform that reflected their global influence. We delivered a custom WordPress website with a vibrant design, enhanced SEO, and a streamlined user experience, positioning Amristar as an industry frontrunner.

Lead Time:		6 months
Sector:		Business Software
Target Type:		B2C & B2B
Demographic:		Researchers, academics, and medical authors
Website Goal:		Enhance engagement, improve brand perception, and drive inquiries
Services:		Web Design, WordPress Web Design, Web Development, SEO
Technologies:		WordPress, PHP, HTML/CSS, JavaScript/jQuery

Outdated URL structure

Amristar, headquartered in Perth with presences in London and Silicon Valley, delivers cutting-edge spatial and location intelligence solutions to enterprise and consumer markets.

Their outdated, text-heavy website failed to convey their innovative approach or engage their global audience. They commissioned us to overhaul their digital presence, drawing inspiration from forward-thinking tech brands to create a platform that was visually compelling, user-friendly, and SEO-optimized.

Amristar aimed to boost user engagement, enhance brand perception, and drive inquiries by showcasing their expertise and meeting the fast-changing demands of their industry.

Keyword-rich content for spatial and location intelligence

Fast-loading pages to enhance search rankings

Amristar’s solutions empower businesses and consumers with high-volume, dynamic data. They needed a design that reflected their technological prowess while remaining accessible to diverse users. We reimagined their digital aesthetic, incorporating vibrant colors, rich imagery, and intuitive layouts to create a cohesive and engaging presence. The new design provides flexibility, enabling Amristar’s team to update content and maintain a consistent brand image across platforms.

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High-quality imagery to illustrate spatial solutions

Vibrant colors to guide users to key sections

Amristar’s brief balanced innovation with accessibility, requiring a design that felt cutting-edge yet approachable. We explored two visual concepts through mood boarding: one emphasizing sleek, futuristic tech aesthetics, the other a warmer, user-centric approach. This process clarified the desired balance, ensuring the design resonated with enterprise clients and tech consumers.

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Timeless Aesthetic

Colour Palette: We selected a dynamic palette of deep blues, vibrant teals, and crisp whites, evoking innovation and trust, accented by a bold orange for energy and focus.

Typography: A modern, sans-serif font conveys clarity and professionalism, while a secondary bold font highlights key calls-to-action, balancing sophistication with usability.

Imagery: We incorporated high-quality imagery of spatial data visualizations, tech interfaces, and global cityscapes, reflecting Amristar’s expertise. The visuals are sleek, engaging, and forward-thinking.

Balanced content with clear, concise messaging

The Website

Amristar’s new website needed to enhance search visibility, engage users, and drive inquiries. Through expert Web Design and WordPress Web Design, we delivered a platform that combines vibrant aesthetics with seamless functionality.

The website leverages the new design, using rich imagery and intuitive layouts to guide users to key information. Developed in WordPress, it provides a flexible CMS for effortless content management and scalability.

Touch-friendly navigation for intuitive mobile browsing

WordPress Development

Our WordPress Development team built a robust, high-performance platform to support Amristar’s global audience. Through WordPress Web Design, we ensured technical excellence:

Custom WordPress theme aligned with the innovative brand
Optimized backend for fast load times and reliability
Secure infrastructure to protect sensitive data

This foundation achieved a 99.9% uptime, ensuring consistent access worldwide.

Consistent visuals and functionality across screen sizes

WordPress Design

The website’s design, crafted through meticulous Web Design, reflects Amristar’s cutting-edge identity. We created a cohesive interface with custom pages for product solutions with interactive data visuals. A consistent typography and colors for brand cohesion. Smooth animations to enhance user interactions. This design increased page engagement by 35%, encouraging exploration and inquiries.

Fluid layouts optimized for desktops, tablets, and mobiles

Responsive Website Design

To cater to Amristar’s diverse, global audience, our WordPress Web Design team prioritized a responsive design that adapts seamlessly across devices. Through Web Design, we delivered:

Fluid layouts optimized for desktops, tablets, and mobiles
Touch-friendly navigation for intuitive mobile browsing
Consistent visuals and functionality across screen sizes

This responsive design improved mobile traffic by 25%, enhancing accessibility.

The Result

Accessible design elements for global users

The new WordPress website, powered by innovative Web Design and WordPress Web Design, has transformed Amristar’s digital presence into a dynamic showcase of its spatial intelligence expertise. The vibrant design, SEO enhancements, and intuitive layouts have positioned Amristar as a leader in their industry, driving engagement and inquiries.

Key outcomes include:

+40% Increase in inquiries from enterprise and consumer markets within 3 months
+30% Growth in organic search traffic
25% Reduction in bounce rates due to improved design and navigation
Strengthened brand as a global innovator in spatial solutions

The website now serves as a powerful platform, connecting Amristar with clients and consumers across Perth, London, and Silicon Valley.

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