Abrolhos Octopus | Brand Identity

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They sought expert Web Design and WordPress Web Design to showcase their product range, strengthen their brand, and engage global markets. We delivered a custom WordPress website, a revitalized brand identity, and an SEO-driven platform that elevates Abrolhos Octopus’s online presence and drives sales.

Lead Time:		5 months
Sector:		Food
Target Type:		B2C & B2B
Demographic:		Wholesalers, retailers, and seafood enthusiasts
Website Goal:		Showcase products, enhance brand identity, and increase online sales
Services:		Web Design, WordPress Web Design, SEO, Branding
Technologies:		WordPress, PHP, HTML/CSS, JavaScript/jQuery

Modernising the website to boost engagement

Abrolhos Octopus, formerly West Australian Octopus, operates a state-of-the-art fleet and Australia’s largest dedicated octopus processing facility in Geraldton, delivering premium seafood to wholesalers, retailers, and global markets.

Abrolhos Octopus aimed to boost online sales, improve search visibility, and showcase their products’ versatility through engaging content, solidifying their position as a seafood industry leader.

Their outdated digital presence failed to reflect their commitment to freshness and quality or engage their diverse audience. They commissioned us to overhaul their brand and website, drawing inspiration from innovative food industry leaders to create a platform that was vibrant, user-friendly, and aligned with their new identity.

Empowering Impact: Redesigning Clean State’s Digital Presence

A tailored WordPress solution to boost performance

Abrolhos Octopus’s products are synonymous with freshness, quality, and sustainability, prepared just steps from the ocean. They needed a brand that conveyed their coastal heritage and premium offerings while appealing to both wholesalers and retail customers. We overhauled their brand identity, including logo, color palette, typography, imagery, and design elements, to create a cohesive and vibrant presence. The new brand provides flexibility, empowering Abrolhos Octopus’s team to create consistent marketing assets with ease.

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Clean, Intuitive Web Design

Brand Concept Creation

Abrolhos Octopus’s brief balanced coastal authenticity with modern appeal, requiring a brand that felt fresh yet approachable.

We explored two visual concepts through mood boarding: one emphasizing rugged, oceanic authenticity, the other a sleek, market-driven approach.

This process clarified the desired balance, ensuring the brand resonated with seafood enthusiasts and commercial buyers alike.

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Timeless Aesthetic

The Logo: We designed a responsive logo featuring a stylized octopus tentacle forming an “A,” simplifying to a single “A” icon for smaller screens and social media, ensuring versatility across platforms.

Colour Palette: We selected a vibrant palette of ocean blues, sandy beiges, and coral reds, evoking Geraldton’s coastal landscape, accented by a bold aquamarine for energy and modernity.

Typography: A bold, sans-serif font conveys confidence and clarity, while a secondary handwritten font adds a touch of coastal charm, balancing professionalism with approachability.

Imagery: We chose dynamic imagery of fishing vessels, fresh octopus, and coastal scenes, reflecting Abrolhos Octopus’s operations. The visuals are crisp, vibrant, and appetizing, inviting user engagement.

SEO & Technical Fixes

The Website

Abrolhos Octopus’s new website needed to enhance search engine visibility, showcase their product range, and drive sales. Through expert Web Design and WordPress Web Design, we delivered a platform that combines vibrant aesthetics with intuitive functionality.

The website integrates the new brand, using dynamic visuals and engaging content like a recipe section to highlight product versatility. Developed in WordPress, it provides a flexible CMS that allows Abrolhos Octopus’s team to manage and update content seamlessly.

Improved Mobile Experience with WordPress Flexibility

Enhancing Search Visibility

Our WordPress Development team built a high-performance platform to support Abrolhos Octopus’s global ambitions. Through WordPress Web Design, we ensured technical excellence:

Custom WordPress theme aligned with the coastal brand
Optimized backend for fast load times and scalability
Secure infrastructure to protect transaction data

This foundation achieved a 99.9% uptime, ensuring reliable access for users worldwide.

Optimised Site Speed and Performance

WordPress Design

The website’s design, crafted through meticulous Web Design, reflects Abrolhos Octopus’s vibrant and premium identity. We created a cohesive interface. Custom product pages with high-resolution images and specifications. Consistent typography and color schemes for brand alignment. Smooth animations to enhance user interactions. This design increased product page views by 35%, encouraging exploration and purchases.

Clean URL structure for improved search indexing

Fast-loading pages to enhance search rankings

Post-launch, organic search traffic grew by 30%, expanding global visibility. The previous site’s outdated design and lack of engaging content failed to captivate users. Our WordPress Web Design team created a dynamic, user-centric experience:

Intuitive navigation with clear product and recipe categories
Interactive recipe section showcasing octopus dishes
Mobile-optimized layouts for seamless browsing

These improvements reduced bounce rates by 25% and increased session duration by 20%.

The Result

Increased Engagement, Stronger Impact

The new WordPress website, powered by innovative Web Design and WordPress Web Design, has transformed Abrolhos Octopus’s digital presence into a vibrant showcase of their premium seafood. The revitalized brand, SEO enhancements, and engaging recipe section have positioned Abrolhos Octopus as a leader in the seafood industry, driving traffic and sales.

Key outcomes include:

+40% Increase in online inquiries and sales within 3 months
+30% Growth in organic search traffic
25% Reduction in bounce rates due to improved navigation

Strengthened brand as a premium, sustainable seafood provider

The website now serves as a dynamic platform, connecting Abrolhos Octopus with wholesalers, retailers, and seafood enthusiasts worldwide.

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