Case Study: Louvretec – WordPress Web Design & Digital Experience for Architectural Weather Control Solutions

The Challenge

As a trusted provider in fully engineered outdoor solutions, Louvretec Perth needed a website that showcased their two decades of experience in bringing fully functional elegance to residential and commercial spaces across Australia.

Key issues included:

• Outdated visuals that failed to showcase their architectural craftsmanship
• Poor navigation structure that made product exploration confusing
• Limited functionality for displaying detailed product imagery and specifications
• Slow load performance, impacting engagement and inquiry rates
• Lack of CMS flexibility for updating the product range

Lilo set out creating a modern WordPress website that positions Louvretec as the premium market leader and utilises engaging UX to make it easier for customers to discover, explore and inquire.

Discovery and Technical Review

We began with a comprehensive review of the previous website, analysing structural limitations, visual shortcomings, and user behaviour patterns.

The audit revealed:

• Inconsistent page layouts and unclear hierarchy across product categories
• Overly complex navigation, causing friction in the user journey
• Lack of mobile optimisation despite a majority mobile audience
• Limited backend flexibility, making updates time-consuming
• Missing on-page SEO fundamentals required for organic visibility

Our approach focused on:

• Rebuilding the site architecture for clarity, speed, and scalability
• Establishing a strong visual identity aligned with architectural aesthetics
• Designing modular WordPress components to empower the internal team
• Ensuring technical performance improvements across devices and browsers

This foundation set the stage for a polished and intuitive digital experience.

UX and Design Research

Louvretec’s products are highly visual and precision-engineered—so the user experience needed to reflect the same attention to detail.

Our UX direction focused on:

• Streamlining navigation from category browsing to inquiry
• Prioritising product imagery to communicate craftsmanship and scale
• Enhancing discoverability through clearer page structure and calls to action
• Ensuring effortless mobile usability given their 60% mobile user base

Wireframes and prototypes explored how users interacted with product categories, galleries, and spec details. Iterative testing allowed us to refine content placement, visual hierarchy, and flow.

The resulting design marries minimalism with architectural sophistication—clean lines, white space, and bold photography—creating a premium digital showcase that feels aligned with the Louvretec brand.

Marketing & SEO Considerations

While primarily a brochure website, SEO and content visibility were important factors in supporting increased inquiries.

Key elements integrated into the build included:

• Improved metadata, headings, and internal linking for stronger on-page SEO
• Fast-loading media and optimised scripts for performance and ranking
• Clean HTML structure and semantic markup to support search indexing
• Dedicated space for future content expansion, including blogs or case studies

These foundations ensure Louvretec’s digital presence can grow organically alongside the brand.