Case Study: Prompt Glass – WordPress Brochure Site, UX & Ongoing SEO Support

The Challenge

Prompt Glass, a well-established emergency glass repair and glazing business in Perth, needed a polished online presence that reflected their professionalism and breadth of services. Their existing site was functional but lacked modern UX polish, clear conversion pathways, and robust SEO foundation — resulting in limited visibility for key search terms and under-optimized lead capture.

Core issues included:

• An outdated, basic web presence that didn’t fully showcase service offerings and expertise
• Limited organic search visibility for high-intent local terms
• Weak onsite SEO structure and metadata
• Under-optimized quote request form flow
• Minimal content strategy or backlink development to support SEO growth

The core objective was to build a modern, lead-focused WordPress site that not only informed and converted visitors but also supported ongoing search engine optimisation and digital marketing growth.

Discovery and Technical Review

We started with a comprehensive audit of Prompt Glass’s existing website to uncover key technical, content, and structural gaps.

• Technical review highlighted missing metadata optimisation, inconsistent heading structures, and crawl inefficiencies
• Site architecture lacked clear service grouping which diluted local SEO relevance
• Quote form was present but not effectively integrated into key conversion pathways
• Limited internal content support for service pages across commercial and residential offerings

Our solution framework focused on improving usability, site structure, and SEO fundamentals — ensuring both users and search engines find and convert efficiently.

UX and Design Research

We adopted a mobile-first approach, knowing many users search for emergency glass services on the go. Information hierarchy was reworked so visitors could quickly understand PromptGlass’s services, request a quote, and contact the team.

Key UX enhancements included:

• Clear service categories for Commercial and Residential glazing
• Strong, visible quote request form pathways on key pages
• Consistent brand elements and trust signals throughout
• Simplified navigation tailored to lead capture intent

This streamlined journey significantly reduced friction between discovery and conversion moments for site visitors.

Marketing & SEO Strategy

To cement Prompt Glass’s visibility in local search, we implemented a targeted SEO strategy that included:

• Keyword research focused on high-intent local and service-specific terms (e.g., “glass repair Perth”)
• On-page optimisation — metadata, structured headings, and internal linking across service pages
• Local SEO enhancements, including service area page development and schema markup support
• Continuous ranking & conversion tracking to inform ongoing content creation
• Backlink outreach to strengthen domain authority
• AdWords campaigns to drive peak-intent traffic while organic growth matured

These combined efforts ensured Prompt Glass’s site was not only visually compelling but also competitively optimised for sustainable traffic growth and leads.