Case Study: Wavex – WordPress Web Design for Deep-Ocean Renewable Technology

The Challenge

Wavex is developing a patented deep-ocean renewable energy system aimed at helping diversify the global energy mix. With a long-term ambition to contribute to the reduction of global carbon emissions, the company needed a website that could explain its work clearly and professionally.

Before this project, Wavex did not have a structured online presence. Much of the information existed across technical documents, engineering notes, and internal presentations, making it difficult for visitors to understand the technology, the team, or the wider context of the work.

Key challenges included:

• Communicating a technical subject in a way that is easy to follow
• Establishing a clear hierarchy within the content
• Presenting benefits without oversimplifying the engineering behind them
• Providing a foundation that could be expanded as the project progresses

The overall aim was to create a straightforward, well-organised website that reflects the nature of the work and supports Wavex in early discussions with stakeholders.

Discovery and Technical Review

We began with a review of all available content, including raw text, technical background, and existing diagrams. This helped shape the structure of the website and identify the information that needed clearer explanation.

Through this process we found:

• The content required re-organisation into a logical flow
• Several topics needed context to make sense to someone outside the engineering sector
• The CMS would need to be flexible to support future updates, especially as testing and development progress
• Navigation needed to be simple, with clear entry points for different types of visitors

Our focus at this stage was on creating foundations — a structure, a tone, and a layout system that could support Wavex as the project moves toward commercial readiness.

UX and Design Research

The UX approach centred on clarity. We developed wireframes showing how information could be divided into manageable sections, ensuring visitors could move gradually from high-level concepts to more detailed explanations.

During this phase we:

• Prioritised the mission and problem statement on the homepage
• Created space to explain why deep-ocean energy matters within the broader net-zero pathway
• Broke down the technology into simple, readable components
• Ensured the site remained usable on mobile devices
• Chose a calm visual style aligned with the offshore environment and engineering background of the team

The aim was to make the information accessible to a broad audience, without losing the technical integrity of the content.

Marketing & Content Strategy

Although the website is primarily informational, we developed a light content strategy to help structure the narrative and provide clarity across different pages.

This included:

• Introducing the challenge of global emissions and how ocean energy supports diversification
• Outlining Wavex’s approach, including safety, materials, risk reduction, and maintenance considerations
• Presenting the team’s 150+ years of cumulative offshore experience
• Highlighting progress to date, such as tank testing at the University of Western Australia
• Including references such as the IEA’s Net Zero 2050 roadmap for context

The tone was kept consistent: professional, honest, and grounded in real engineering experience.