Gymbaroo | WordPress Web Design

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GymbaROO’s network of independently-owned franchises offers child development classes for babies from 6 weeks up to 5 years, helping boost brain growth and set the stage for future learning.

They wanted a fresh, innovative design—specifically using WordPress—to create an easy-to-use website with a custom content management system. This would allow franchise staff to easily manage content and day-to-day operations, while making it simple for parents to book classes.

We delivered a WordPress-powered site with a vibrant design, smooth class booking, and powerful CMS features that improved both GymbaROO’s operations and the overall experience for parents.

Lead Time:		7 months
Sector:		ECD – Education
Target Type:		B2C & B2B
Demographic:		Parents of young children, franchise staff, and educators
Website Goal:		Unify franchise presence, streamline operations, and improve class booking
Services:		Web Design, WordPress Web Design, CMS Development
Technologies:		WordPress, PHP, HTML/CSS, JavaScript/jQuery

Unifying GymbaROO’s Digital Presence: Streamlined Web Design for Franchise Success

With each franchise operating its own domain, their digital presence was fragmented, lacking consistency and functionality.

They commissioned us to develop a unified website with a custom CMS, inspired by user-friendly educational platforms, to streamline administrative tasks, manage content, and enable parents to view and book classes easily.

GymbaROO aimed to enhance franchise efficiency, improve parent engagement, and strengthen their brand across Australia.

Crafting a Welcoming User Experience with Clear Navigation and Content

Reflecting GymbaROO’s Nurturing Ethos Through Thoughtful Web Design

GymbaROO’s website needed to reflect their nurturing, educational ethos while ensuring accessibility for parents and staff.

We crafted a design that balanced vibrant aesthetics with intuitive functionality, incorporating engaging colors, simple navigation, and clear content structures to create a welcoming user experience.

The design offers flexibility, enabling franchise staff to manage content and operations through a tailored WordPress CMS.

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Design Concept Creation

Purposeful Design

GymbaROO’s brief required a design that was playful yet professional, appealing to parents and educators alike.

We explored two visual concepts through mood boarding: one emphasizing a bright, child-centric aesthetic, the other a clean, professional look.

This process ensured the design resonated with GymbaROO’s community-focused mission.

See Our Work

Timeless Aesthetic

Colour Palette: We selected a lively palette of sunny yellows, soft blues, and warm reds, evoking childhood joy and energy, accented by a calming green for trust and growth.

Typography: A rounded, sans-serif font conveys warmth and approachability, while a secondary bold font highlights key actions, balancing playfulness with clarity.

Imagery: We incorporated imagery of happy children, engaged parents, and classroom activities, reflecting GymbaROO’s nurturing environment. The visuals are vibrant, inviting, and inclusive.

Shape & Form: Inspired by childhood creativity, we used soft, curved design elements to frame content, creating a friendly feel. Circular call-to-action buttons guide users to bookings, symbolizing connection and ease.

SEO & Technical Fixes

Optimised for Visibility

GymbaROO’s new website needed to unify franchise operations, enhance parent engagement, and streamline class bookings. Through expert Web Design and WordPress Web Design, we delivered a platform that combines engaging aesthetics with powerful functionality.

The website features a color-coded class timetable, seamless booking system, and a custom CMS, empowering staff to manage classes, bookings, and content while providing parents with an intuitive booking experience.

Improved Mobile Experience with WordPress Flexibility

Custom CMS Functionality

Our WordPress Web Design team developed a tailored CMS within WordPress to streamline franchise operations. Through Web Design and development, we provided:

Tools to create and manage classes, terms, and attendance
Client booking and payment management with report exports
User-friendly dashboard for franchise staff to update content
This CMS reduced administrative time by 35%, boosting operational efficiency.

Class Booking System

Shape & Form

To enhance parent engagement, our Web Design team integrated an intuitive class booking system into the website.

Key features included:

Color-coded timetable for easy class availability checks

One-click enrolment with multiple payment options (EFT, Credit Card, PayPal)

Mobile-optimized interface for on-the-go bookings

This system increased booking conversions by 30%, improving parent access.

Unifying Franchise Presence

Clear Paths to Action

The fragmented digital presence across multiple domains diluted GymbaROO’s brand. Our WordPress Web Design team created a cohesive platform:

Consistent design aligned with the parent GymbaROO brand
Centralized content management for franchise uniformity
Scalable framework to support network growth
This unification strengthened brand recognition by 25%, enhancing franchise cohesion.

The Result

Increased Engagement, Stronger Impact

The new WordPress website, built with smart, user-focused web design, has turned GymbaROO’s online presence into a vibrant hub for early childhood development.

With a custom CMS, easy-to-use class booking system, and a unified design across all centres, the site has made franchise operations smoother and helped parents engage more easily—solidifying GymbaROO’s position as a leader in their field.

Key outcomes include:

+37% Increase in class bookings within 3 months
+49% Growth in website traffic due to improved usability
21% Reduction in bounce rates from intuitive navigation
Strengthened brand as Australia’s premier early childhood development network

The website now serves as a dynamic platform, connecting GymbaROO franchises with parents and educators across Australia.

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