Case Study: Futari Wagyu – WordPress Web Design, Branding & Digital Marketing

The Challenge

Futari Wagyu, a producer of world-class fullblood Wagyu beef, approached Lilo with a clear challenge: their existing website no longer reflected the excellence of their product or the expectations of their global, high-end audience.

While functional, the platform lacked the performance, storytelling, and refinement required to compete in the luxury food market.

Key challenges included:

• An outdated website design that failed to convey a premium brand experience
• Limited storytelling around heritage, craftsmanship, and provenance
• Slow load times and legacy plugins impacting performance and SEO
• Poor mobile usability for a growing mobile-first audience
• Limited global visibility across competitive, high-value search terms

Our objective was to create a refined, high-performing digital platform that aligned Futari Wagyu’s online presence with the quality of their product — while driving qualified inquiries and sales from premium buyers worldwide.

Discovery and Technical Review

We began the project with a comprehensive audit of Futari Wagyu’s existing WordPress website, identifying technical inefficiencies, structural gaps, and UX limitations.

• Outdated plugins introduced performance and security risks
• Slow page speeds negatively affected engagement and search rankings
• Content structure lacked clarity for both B2B and B2C audiences
• SEO audit revealed missed opportunities across premium Wagyu-related keywords

Our solution framework focused on scalability, speed, and control — enabling Futari Wagyu’s internal team to manage content efficiently while delivering a seamless experience for global users.

UX and Design Research

Our UX and design process centred on storytelling, clarity, and elegance — guiding users seamlessly from brand discovery through to product exploration and enquiry.

We developed wireframes and design concepts that balanced luxury aesthetics with usability, refining navigation flows and visual hierarchy through iterative testing. A mobile-first approach ensured accessibility across all devices, while immersive imagery, consistent branding, and strategically placed calls to action reinforced trust and conversion intent.

Marketing & SEO Strategy

To support the website redesign, Lilo’s marketing and SEO teams implemented a targeted strategy to strengthen Futari Wagyu’s digital visibility and attract high-intent audiences.

• Keyword research targeting premium terms such as “fullblood Wagyu” and “premium Wagyu beef”
• On-page optimisation including refined metadata, headings, and internal linking
• Technical SEO enhancements to improve speed, accessibility, and crawl efficiency
• Google Ads campaigns targeting gourmet consumers and high-end restaurants
• Analytics and conversion tracking to measure performance and inform ongoing optimisation

This integrated approach ensured the website not only looked exceptional, but actively supported long-term growth.