AusWest Construction & Restoration is a Perth-based is an established construction company, a local leader for expert building services since 2012.
Lilo was approached by AusWest to improve their existing WordPress website, and also implement an SEO campaign to boost their web authority, site traffic and ultimately their conversions.
The AusWest website was already built on WordPress, with the previous developer using a variety of plugins to create page structure and functionality.
What this also created though was a multitude of added irrelevant content, with various pages scattered across the site. What we did first was to to disable all plugins that were not contributing anything towards the site, and stripped out useless content – creating a bloat-free and SEO-friendly platform to build on.
Next we reviewed their services content, expanding each one from only a single line of written content to full pages of content that detailed their work processes and commitment to getting the job done on time and on budget.
User experience was also improved by:
After all onsite changes were made, we implemented a back-linking strategy to help improve their web authority, and attract relevant site traffic.
A Google AdWords campaign was set up to immediately bring traffic in, while their organic presence is being built.
WordPress, PHP, CSS, Responsive / Mobile-friendly